the one-link vision, Jul 2026
Everything is David on the Meadows.
One wholesome brand, built from what already goes viral. A park, a cast of real animals, and every revenue stream growing out of the same soil.
See the whole map
One wholesome brand, built from what already goes viral. A park, a cast of real animals, and every revenue stream growing out of the same soil.
See the whole map
The map
Websites are no longer the product. They are the over-delivery inside everything below.
The flagship. Books, a show, a podcast, merch, live events. The one to build for years, because it is the one you love.
The long game, started already
A premium, personal city guide built from your travel dates. Not a PDF in a drawer, an experience.
Sells to the 7M monthly viewsThe Pen&Ink model, productized. Custom order systems for artists, sold with a setup fee and a monthly.
Test case: Amy ElliotBusinesses on retainer, massively over-delivered. The rebuilt website is the cherry, never the pitch.
The floor under everythingThe flagship
People watch because it is a break from the chaos of every other feed. Nature, patience, a hot chocolate, a tailless magpie. That feeling is the brand.
The audience already voted. The Meadows reel hit 126K. Blob has a named fanbase asking for more. The squirrel with the sausage roll is the all-time number one on Facebook. We reverse-engineer the brand from what already works.
Real animals, really filmed, drawn into a cast. They live on the map today and walk straight into the books, the plushies and the show.
The tailless magpie. Survivor, icon, merch line of one.
the main character
Armed with a sausage roll he absolutely earned.
FB all-time no.1
Attacked David once. Zero remorse. Fan favourite.
the villain, allegedly
They run this park. Everyone pays the toll in snacks.
local security
Blooms late every April on the cherry walks. Sees everything.
the narrator
Arrive in May, scream all summer, leave in August.
the tourists
Human. Holds the camera, feeds nobody on purpose.
me, apparentlyNew residents earn their place the same way the others did: by going viral first.
The plan
Live: the storybook map with the cast built in. Built: the shop, ten products including BLOB FOREVER, He Earned It and Taps Aff. Content keeps feeding the machine and proving which characters earn their place.
Two chapters exist. Illustrate them with the cast, finish the manuscript, launch book one from the site with the audience as the launch cannon. Educational and fun, for kids and the adults who follow Blob.
A walk through the Meadows with someone interesting. Hot chocolate, life, getting older, why nature calms people down. Some guests famous, some not. It does not matter.
Book one's numbers plus the audience data make the case to publishers. Blob plushies for the fanbase that already exists. Live shows on proven Fringe muscle: 855 tickets sold solo.
A format that already exists on paper, pitched with a warm audience, a book and a podcast as proof.
For the Love of Dogs meets a slow walk through Edinburgh. Wholesome telly for people exhausted by everything else.
An injured bird found on the walk goes to the vet. We cut back later in the episode: recovered, released, named. The heart of every hour.
One person a week strolls the Meadows with David. Hot chocolate in hand, talking about life, aging, and what nature does to a person.
Cinematic Edinburgh throughout. The park changes with the seasons and so does the show. A chill vibe is the format.
Why it works: the entire account grew on this exact feeling. The pilot audience already exists and watches daily.
Product one
Not a boring guide PDF. You tell it your dates, it builds your Edinburgh: what the city is doing that week, what to actually wear, where locals go, your itinerary. A beautiful scroll, then a keepsake PDF and a link that stays yours.
Product two
Every artist taking custom orders through DMs is drowning: quotes in chat, no deposits, ghosted threads. We built Pen&Ink a system that fixed it. Now we sell that as a product, custom-built per artist.
The floor
Websites stopped being the product. Businesses sign as monthly clients for the real work, and then one day: "oh, by the way, I rebuilt your website." The holy-fuck moment is the retention strategy. The cherry, never the pitch.